What is Bolo?
B-O-L-O. Be on the Lookout. We live in an ever-changing environment. From rapid shifts in how people use technology, to complex regulation changes that affect how you do business online, it’s tough to know what is coming next. But by looking ahead, we can make better sense of what is happening right now.
From AI to Influencer, Consumer Privacy to Customer Experience, BOLO is a chance to connect with, and learn from thought leaders and industry experts on what is changing in the marketing landscape. Expect insightful conversations around tangible steps you can take towards an exciting future. Sign up today for your opportunity to see what you should be on the lookout for.
Gary Marchant, Ph.D. J.D., M.P.P.
Regents Professor, Sandra Day O'Connor College of Law,
Arizona State University
Professor Marchant’s research interests include the governance of emerging technologies, legal aspects of personalized medicine, use of genetic information in the legal system, and the application of science and technology in the legal system.
He teaches courses such as Law, Science and Technology; Artificial Intelligence and the Law; The Law of Blockchain and Cryptocurrencies, as well as Big Data, Privacy, and Emerging Technologies.
During his time at Harvard University, Marchant received the Fay Diploma (awarded to top graduating student at Harvard Law). He has authored more than
150 articles and book chapters on various issues relating to emerging technologies.
You Will Be Disrupted!
How Artificial Intelligence Is Transforming the Marketing Industry
Artificial intelligence, powered by machine learning and deep learning, is rapidly transforming all sectors of industry and almost every facet of our lives. The marketing industry is no exception. This presentation will explain what artificial intelligence is, and how it along with converging technologies such as applied neuroscience, internet of things, and blockchain, is already starting to disrupt the marketing industry, and will continue to do so even more dramatically over the next decade. This technological revolution will present many opportunities and problems, and create winners and losers. The key to success in managing and growing a business or career in this unprecedented period of technological change is to get on top of the technology early and learn how to work with it rather than
2018 Speaker Highlights
Below is a sampling of some of the incredible speakers featured at this year's conference.
Experience Design Strategist
Cast & Hue
Director of Strategy
Director of Search
Spots are limited, save yours now!